Our Story
We’re not shy to say it. We believe we have the best team of financial planners in the UK.
Our team is made up of puzzle solvers, strategic thinkers and born collaborators. What unites us is our drive to deliver the best possible returns for our clients and to fight tooth and nail for their wealth and security.
Our Mission
Our holistic approach
We believe effective wealth growth starts with a solid financial plan. That’s why our advisers are backed by an in-house team of investment professionals. They work closely together to keep your plans on track, which means no crossed wires, no outsourcing fees, and a laser focus on your goals.
Our push for excellence
We’re not satisfied being the best. We always want to do better. This means forging a culture where effective collaboration and lateral thinking are celebrated. We strive for continual improvement in everything we do and see “going the extra mile” as a natural part of our daily journey. These tenets are embodied in the Japanese concepts of Kaizen and Omotenashi, which form the core of our working philosophy.
Our commitment to clients
We don’t just forge relationships with clients – we treat them as equal partners and valued members . Our advisers each take on a limited number of clients to ensure every account is given the attention it deserves. We’re proud of this approach because we know it works.
We're transparent
Godfreyfs is 100% independent because we value trust above all else. We deliver unbiased advice that always keeps our clients’ best interests front of mind.
We're progressive
The financial world never stops moving. We’re ready to embrace any change that brings real benefits to our clients, whether it’s cutting-edge technology or fresh ways of thinking.
We're dynamic
You’ll see the difference in everything we do. From our office to our attitude, we strive for continuous improvement while honouring our proud heritage and family values.
Samson – Your Trusted Mortgage Advisor in London
With over 20 years of experience in the mortgage and financial services industry, I’ve had the privilege of helping hundreds of individuals and families across London and the UK buy their first home, invest in property, or plan for their family’s future.
My financial career began in 2000 with Merrill Lynch-HSBC, one of the UK’s early online investment platforms. Since then, my goal has remained simple: to provide clear, honest, and personalised mortgage advice — without jargon or pressure.
Whether you’re a first-time buyer, moving home, remortgaging, applying with a guarantor (JBSP), or considering Buy to Let or Let to Buy, I can help. I also support self-employed applicants, clients with credit issues, and those in need of specialist mortgage solutions.
As a fully qualified and independent mortgage adviser, I have access to a wide range of mortgage products from both high street banks and specialist lenders — helping you find a mortgage that suits your circumstances.
More Than Just Mortgages – One Stop Support
Buying a property often involves several steps and professionals. As part of the process, I can help guide you through the different stages and explain what to expect.
- Guidance throughout the mortgage application process
- Coordination with lenders and other professionals involved in the transaction
- Protection advice including life insurance, income protection, and critical illness cover
- Support in understanding the next steps in your property purchase
My aim is to make the mortgage process as smooth, clear, and stress-free as possible.
About Me
Outside of work, I’m a big fan of The Shawshank Redemption, and cricket is my favourite sport. I also enjoy following horse racing, English football, and the occasional round of golf.
At home, I share life with Lily, my loyal dog, and Juliet, my spirited cat — I’m definitely an animal lover. When I travel, Japan is one of my favourite destinations for its peaceful beauty and cultural depth.
Let’s Talk – Mortgage Advice You Can Trust
If you’re looking for friendly, honest, and straightforward mortgage advice, I’m here to help. I work with clients from London’s diverse communities, as well as individuals and families across the UK.
Let’s take the stress out of the mortgage process — and make your next move one you can feel confident about.
Contact me today to get started. I’m here to support you every step of the way.
London’s Expert Mortgage Advice
CALL OUR EXPERT ADVISERS NOW
+44 7585 004165