Mortgages

TMA appoints Sorrell key account manager

Tim Sorrell has been appointed Key Account Manager for TMA Club. He was previously with Perenna Bank, where he managed key distributor relationships. Sorrell has also run his own brokerage, providing whole-of-market mortgage advice for his customers. TMA head of sales Sarah Evans said: “I am delighted to welcome Tim to the team. He is an accomplished key account manager, business development professional, and broker with a proven track record of exceeding business growth aspirations.” She added: “Tim’s breadth of experience, having worked as a broker and in a lender, gives him a unique insight into the challenges and opportunities brokers face and how lenders might support them. He will be a real asset to TMA and I look forward to growing the business with him in the future.” The post TMA appoints Sorrell key account manager appeared first on Mortgage Strategy.

Marsden BS introduces distribution team led by Broome

Marsden Building Society has introduced a distribution team working alongside its lending department. The distribution team, which will compromise new hires and internal appointments, will be led by product manager Katie Broome. Broome brings extensive experience to the role, having worked within financial services for 14 years, including 10 years at Marsden Building Society. In addition, three business development advisors have been appointed, consisting of two new hires and one internal promotion, to provide virtual and face-to-face service for intermediaries. Commenting on the new team, Broome says: “Building relationships and providing excellent service are at the core of everything we do. This year, we’ve taken a significant step forward in our plans to expand our services with the establishment of our new Distribution team.” “Through the appointment of three new business development advisors, we can offer our intermediary partners a key point of contact.” Earlier this year in March, Marsden Building Society launched a 95% LTV residential mortgage at 4.99% The post Marsden BS introduces distribution team led by Broome appeared first on Mortgage Strategy.

VAS Assurance rebrands as Validate 

Specialist property valuation firm VAS Assurance has changed its name to Validate.  The business, part of VAS Valuation Group, provides desktop valuations and auditing services aimed at specialist lenders and challenger banks. The firm says its key Validate Desktop+ product “sits between” an automated valuation model and a fully-inspected Rics red book valuation report. The product “provides an option to lenders when they do not want to use an automated valuation model, but for speed or flexibility, they want to utilise the firm’s internal valuers’ expertise”. The firm will continue to be led by founder Stephen Todd.  Todd says: “Originally founded as Valuation Audit Services, where the name VAS comes from, it then became known as VAS Audit and most recently VAS Assurance.  “The VAS Assurance business has evolved over the last decade, in line with the expansion of our services. “At the same time, we have seen tremendous growth in the VAS Panel business, which has undergone various rebrands itself.  “This move will now also allow us to rename the VAS Panel business to simply VAS.” The post VAS Assurance rebrands as Validate  appeared first on Mortgage Strategy.

Gen H launches 90% LTV lending for new builds

Gen H has introduced higher loan-to-value (LTV) lending on new build properties.  The lender says the criteria update can be combined with its other boost products including its income booster, which increases how much a customer may be able to borrow.  Gen H chief commercial officer Pete Dockar says: “New build lending has always been a bit of a paradox. We need new build homes to ease the housing crisis, but lenders tend to apply extra scrutiny and limits to this type of lending, which means comparatively fewer aspiring homeowners can actually access the lending they need to buy one.” “Making it easier for new build buyers to get the mortgage they need stimulates demand which in turn creates more supply – this will have a positive impact on the entire housing market. Most critically, it will get keys in the hands of real people.” Last week, Gen H announced the promotion of Graham McClelland to chief executive officer, succeeding co-founder Will Rice.  Rice will remain on the board of directors as a non-executive director to support Gen H. The post Gen H launches 90% LTV lending for new builds appeared first on Mortgage Strategy.

West One consolidates mortgage unit under Grundy

West One has consolidated its residential mortgages, landlord and second charge units under Marie Grundy, who has been appointed managing director, mortgages. The business says, Grundy, who joined the firm in 2017, “has been instrumental to the successful delivery and growth of the firm’s second charge and residential propositions, and now takes charge of buy-to-let as well”. Phill Tyson will take up the role of head of mortgage operations, overseeing the underwriting for the new division. The lender adds that its head of intermediary sales & distribution, Paul Huxter, and his sales team will lead the sales of BTL in addition to residential mortgages, focusing on club and network partners. Its packaging partners will receive dedicated support from the firm’s BTL mortgages specialist distribution team, led by Pauline Rylands. The business will offer dedicated sales support for its short-term lending unit, including bridging and development finance, led by Guy Murray and Tom Cantor. Andrew Ferguson had previously been managing director of BTL at West One. Grundy says: “The consolidation of the products under the new mortgage division will mean a more joined-up approach to distribution, and ultimately better service for brokers. “With all the mortgage products now under one roof, I look forward to working with our broker partners to develop deeper connections and provide seamless access to the full range of products we can offer.” Enra Specialist Finance owns the West One and Arla Finance brands. Enra Specialist Finance chief executive Danny Waters adds: “By consolidating our Mortgage products into one division, we put ourselves in the best possible position to be easy to deal with and to provide a joined-up, efficient service. “Marie has been with us for eight years, and in that time has been a tremendous ambassador for the firm and has delivered continued success. “I can think of no one better qualified to spearhead this next phase of our growth.” The post West One consolidates mortgage unit under Grundy appeared first on Mortgage Strategy.

Homes England boosts housebuilding projects

Homes England started and completed more properties and unlocked more land for home development this year compared to the previous 12 months. The agency, which works with local and national organisations to boost housing, revealed its provisional 2024/2025 figures, which are set by the government. It says last year it: Backed the completion of more than 36,000 homes, up 14% from 2023/24 Was behind the start of construction for an additional 38,000 homes, up 6% on 2023/24 Unlocked land that is capable of delivering 79,000 further homes, up 32% on 2023/24 The projects the agency has recently agreed, include a land purchase for 4,200 homes in April that creates the agency’s largest development site in the North of England. The body has bought 34 hectares for its South East Warrington Urban Extension, for an undisclosed sum, which brings the amount of land it owns in the area to around 250 hectares. Homes England was also behind a £96.7m deal in March to develop a five-acre residential site near Leeds city centre. The Kirkstall Road site will house 618 one-, two- and three-bedroom apartments set across five buildings in landscaped grounds, including a new public space next to the River Aire. Housing minister Matthew Pennycook (picture) says: “Homes England is playing a crucial role in supporting the government’s plan for change to build 1.5 million new homes and deliver the biggest increase in social and affordable housebuilding in a generation. “Last year, I set out ambitious priorities for Homes England, and I am pleased that the Agency has exceeded key housebuilding targets to ramp up the delivery of new homes and place-based regeneration.” In November, Home England chair Peter Freeman and chief executive Peter Denton resigned after Pennycook wrote to the body setting out new annual targets. New Homes England chair Pat Ritchie says: “As the newly appointed chair of Homes England, I’m proud to see the hard work of the agency reflected in our 2024/25 performance figures. “Looking forward, the transformation of the Agency into a more regionally-based model will mean we’re well-placed to support the government’s mission to build 1.5 million homes this parliament.” In January, Eamonn Boylan was appointed as the new chief executive of Homes England. The post Homes England boosts housebuilding projects appeared first on Mortgage Strategy.

Rate cut pace ‘too rapid’: BoE Pill

The pace of the Bank of England’s base rate cuts has been “too rapid” given the pressures on inflation, said the central bank’s chief economist. “My starting point is that the pace of Bank Rate reduction should be ‘cautious’, running slower than the 25 basis points per quarter we have implemented since last August,” Huw Pill (pictured) pointed out, who is also a member of the BoE’s rate-setting Monetary Policy Committee. The MPC voted to cut the base rate by a quarter point to 4.25% earlier this month in a three-way split that saw Swati Dhingra and Alan Taylor press for a larger half-point reduction, while Catherine L Mann and Huw Pill urged hold. The move was the committee’s fourth rate reduction since August. Rate-setters began reducing the base rate “slightly too early” last year, and now the economy’s “disinflationary momentum has shown signs of stuttering,” said Pill at a conference hosted by Barclays in London this morning. Inflation is set to jump to around 3.5% from 2.6%, as a range of index-linked bills and taxes take effect, when official cost-of-living data is released on Wednesday. The rise is expected to come from a range of factors spanning higher energy, water and  council tax bills, to uplifts in National Living Wage and employer National Insurance Contributions. Pill said: “I am concerned about the potential inflationary impact of structural changes in price and wage setting behaviour, following the experience of prolonged, well above-target inflation in recent years.” He added: “As long as disinflation back to target is not complete, maintenance of some restriction will still be required. “On my reading, that is a view that is held across a broad swathe of MPC members.” The Bank’s May forecast lifted its outlook for the UK economy to grow by 1% this year, marking an upgrade from the 0.75% growth predicted in its February report. Money markets expect between two and three further cuts this year to boost a subdued economy that faces tariff uncertainties. However, many economists predict that the Monetary Policy Committee may pause rate reductions at its next 19 June meeting to gauge how hot prices are running across the economy. The post Rate cut pace ‘too rapid’: BoE Pill appeared first on Mortgage Strategy.

Gable Mortgages launches 0% deposit five-year deals

Gable Mortgages has launched two 0% deposit five-year deals for first or next-time buyers wishing to purchase a home. The mortgage product is aimed at ‘Generation Rent’ customers who can manage their rent but find it hard to save for a deposit to buy a home. The lender has two products available. These include a standard five-year fixed that has a rate of 5.95% and a new build five-year fixed with a rate of 5.65% Both have a minimum loan of £125,000 and a maximum loan of £1m. Meanwhile, the maximum loan-to-income rate for standard customers is 4.49 times income but rises up to 5 times for key workers, 5.5 times for joint key workers and 4.5 times for self-employed. This follows April Mortgages’ announcement last week on the launch of a long-term 100% LTV home loan. April’s No Deposit Mortgage is available at up to 4.49 times income on 10- and 15-year fixed terms. It comes with no early repayment charges for moving and redeeming or redeeming from the borrower’s own funds. With two lenders launching 100% LTV products within a week of each other, John Charcol mortgage technical manager Nicholas Mendes says: “It shows lenders are starting to respond to the challenges faced by aspiring homeowners who are mortgage-ready in every way except for the deposit.” “Zero deposit mortgages can play an important role for renters who have strong, stable incomes and good credit histories, but have been unable to save due to the high cost of living.” “The fact that Gable’s deal is linked specifically to new-build homes also supports government efforts to encourage take-up in that sector and stimulate supply.” “One of the key strengths of this deal is the five-year fixed rate, which gives buyers certainty over their monthly repayments at a time when interest rate movements remain uncertain.” “That stability is hugely valuable for households trying to budget long term. Unlike the 100 per cent mortgages of the past, which were often seen as risky and too widely accessible, today’s versions are far more targeted and subject to robust affordability checks, which helps mitigate some of the risk.” “That said, there are still important considerations. Starting with no equity means buyers are more vulnerable to house price movements and may need to stay in the property for longer in order to build up enough equity to remortgage or move.” “With both Gable and April now entering this space, there is every chance that other lenders will follow. Increased competition could lead to better pricing, more innovation and a wider range of options for first-time buyers.” “The demand is clearly there, and as lenders compete more aggressively at the entry level of the market, it is likely we will see more low or no deposit offerings appear in the months ahead.” The post Gable Mortgages launches 0% deposit five-year deals appeared first on Mortgage Strategy.

Housing Watch: The year of buyer education

As we settle into the new financial year, we should brace ourselves for a period of stability within the new-build market, rather than a considerable surge in activity. With fewer units anticipated, yet competition among developers hotter than ever, focus must shift towards how brokers can maximise opportunities with prospective customers. Typically, mortgage brokers convert one in every four new-build leads to reservation — but what then happens to the other three? By putting these customers to one side, we’re missing out on additional lead-generation opportunities, and it’s this pipeline that we need to make the most of. Nurturing prospective customers is vital By digging a little deeper into these customers’ initial enquiries, we can uncover their specific challenges and aspirations, providing them with tailored solutions that can help turn their homeownership dreams into a reality. Reasons for optimism The need to get more buyers into the new-build market comes against a backdrop of concerning figures, with 2024 marking the lowest level of new-home approvals in a decade, according to the latest Housing Pipeline Report from the Home Builders Federation, based on data from Glenigan. Furthermore, 17,000 affordable homes remain stalled due to existing Section 106 agreements, further impacting the pace of new construction, the Home Builders Federation found. It’s up to us to influence developers and lenders to innovate With several lenders now enabling customers to borrow beyond the standard 4.5 times income, all eyes continue to be on the high-LTV landscape, and we’ll wait with bated breath to see what comes from the Financial Conduct Authority’s review this summer. Despite these figures, there’s a sense of optimism fuelled by increased lender collaboration. We’re finally witnessing a genuine shift as lenders offer more innovative products (such as low-deposit solutions) and more flexible criteria, taking additional income streams into consideration and overlooking minor credit issues for straightforward cases. Crucial demographic The current generation of prospective first-time buyers remains a crucial demographic for us to tap into, with more renters than ever expressing a desire to buy. In fact, research suggests that a third (33%) of first-time buyers think now is a good time to purchase a property, almost double the number a year ago. By remaining proactive, we can turn more prospective customers into leads However, around two-thirds of aspiring buyers consider the biggest barriers to homeownership to be the affordability of monthly mortgage repayments and building a deposit, Building Societies Association analysis found. That’s where the value of a new-build broker comes into its own, debunking the myths around homeownership to empower more buyers onto the property ladder. Many hats A new-build broker wears many hats, acting as a go-between for the customer and the developer. We position ourselves as problem solvers, identifying the right financial pathways to secure the right deal for our customers’ circumstances, and we navigate the financial complexities that facilitate the purchase. Incentives are key to this, and it’s up to us to influence developers and lenders to innovate, giving our customers more choice than ever. Despite the figures, there’s a sense of optimism fuelled by increased lender collaboration With this in mind, we should encourage more developers and lenders to engage with the latest market innovation that supports aspiring first-time buyers, as recent product launches specifically geared to their needs and pain points have seen considerable uptake. This must be the year of buyer education, ensuring everyone is aware of the evolving range of solutions and the often-significant criteria changes that can be the key to transitioning from renting to homeownership. Nurturing prospective customers is absolutely vital to achieving this, alongside the understanding that every single customer you come across has the same end goal — albeit on different timelines. Focus must shift towards how brokers can maximise opportunities with prospective customers It’s essential to foster a continuous relationship with prospective customers who aren’t ready to move forward in their homebuying journey. Ongoing communication will help shift their mindset to realise that they can become homeowners sooner than they may think. By remaining proactive and continuously offering them relevant solutions that align with their specific needs, we can turn more prospective customers into leads, and get more people into the new-build market. Felicity Barnett is lender operations manager at Mortgage Advice Bureau This article featured in the May 2025 edition of Mortgage Strategy. If you would like to subscribe to the monthly print or digital magazine, please click here. The post Housing Watch: The year of buyer education appeared first on Mortgage Strategy.

Ward Hadaway joins BDLA as associate member

Law firm and property finance expert Ward Hadaway has joined the Bridging & Development Lenders Association (BDLA) as an associate member. Ward Hadaway has offices in Leeds, Manchester, and Newcastle and provides legal services to bridging and development lenders, offering support across a range of transactions from acquisition funding, development finance, loan management, exit planning, recovery and enforcement. The BDLA currently has nearly 100 lender and associate members, with lender members collectively supporting a loan book exceeding £10.3bn. Commenting on Ward Hadaway’s membership BDLA chief executive Vic Jannels said: “It’s a pleasure to welcome Ward Hadaway as the latest associate member of the BDLA. It’s a well-established firm in property finance, with an understanding of the bridging sector’s unique requirements, and will be a strong addition to our growing network of professional partners. He added: “As our membership grows, so too does our influence in championing the interests of short-term property lenders and the professionals who support them.” The post Ward Hadaway joins BDLA as associate member appeared first on Mortgage Strategy.

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